Wow Factor in Philippine Tourism

I was able to attend 18th Travel Tour Expo 2011 which was held at SMX Halls 1, 2, 3 & 4 Seashell Drive Mall of Asia Complex, Pasay City, Philippines  http://tte.ptaa.org.ph/

Unfortunately, today is the last day (19 February 2011).  Kindly just inquire to the organizers for upcoming schedules or wait for further announcements.

Seeing how the event was handled, in my own personal opinion the totality of the event was somehow ok.  I can even compare it to what I saw in Singapore the last time I’ve been there (somehow similar to what I saw in Suntec).  I guess, other countries with same same standard as Singapore has similar type of handling.  I just noticed that the event is not free to visitors, although the entrance  fee is only minimal and very affordable.  Nonetheless, below are some of my observations:

  • SMX Convension Center is perfect for this kind of event due to its globally competitive facility  http://www.smxconventioncenter.com/smx/?p=1395
  • SMX Convension Near and within the compound of same globally competitive Mall of Asia (tourist friendly and accessible to other facilities, restaurants and stores)
  • Relaxing as the Mall is near the sea with lots of amenities to enjoy after visiting the exhibit halls.  It is even near to affordable hotels.
  • Highly accessible and near Philippine main airport

At the exhibit area…

Guam’s place is one of crowd’s favorite because they don’t just rely on their backdrop to present.  They brought with them some of their young ones that showcased one of their folk dance.  They even invited viewers to dance with them so there is a feeling of connections between them and the prospects and the crowd loved it.    This add flavors to their way of inviting tourist to go to their country.

Above photo is part of Thailand’s booth. They adapt a type cultural presentation by way of showing to passers by the way Thai’s paint their beautiful umbrellas.  I believe they gave some small painted umbrellas to patrons.  Another is by way of showing how they intricately curve selected fruits as shown below…

I also noticed that Thailand’s booth offer massage… something they are famously known for, aside from agriculture and medical tourism.

China Booth (above and below)

Malaysia’s booth is eye catchy as their backdrops is a clear large image of their country’s modern symbol… the Petronas Twin tower.  Another attraction is their free cup of delicious Malaysia coffee… simple yet a sort of a shadow of how tourist are welcome in their country.   Now I know why are there so many tourist that visits Malaysia every year.

India’s Booth.  Simple but truly a glimpse India as the backdrop speaks for itself.  They even give magazines and booklets aside from brochures.


Kenya… truly Safari Africa

There’s more and I could not post all the photos as they are too many (e.g. Singapore, Japan, European Countries, etc.)

Let me now focus on Philippines…

My apology but Philippines’ presentation is not as enticing and attractive as the others.    Philippines is definitely WOW as a tourist destination but the WOW factor seems lacking… clear presentation of Filipino culture, breath taking natural view, awesome beaches, one of a kind culture, delicious cuisines, festive events, and many more.   This nation is considered the center of the center in terms of marine bio diversity and globally renowned personality whom can surely attracts tourist if ask to endorse Philippine Tourism  (e.g. Many Pacquio, Cory Aquino, Lea Salonga, Charice Pempengco, Batista, etc.).   This requires more than props.  It requires art with a heart and eye moving presentation that entice not just the eyes but also their appetite, the tourist imagination, excitement and most especially what Filipinos are known all over the world… hospitality.    We need to put more of our heart into this business to be more competitive.  If I may, I am willing to help like what I created (still in its concept stage)…

Hope you like it.

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