How to make a S.W.O.T. Analysis?

S.W.O.T. is an acronym:

  • Strengths
  • Weaknesses
  • Opportunities
  • Threats

 Basically, it is a management analysis outline based on an imaginary situation.  With it, management can plan further based on either practical or scientific approach. Scenarios are graphically described to know the present situation and realities, and what lies ahead (both opportunities and threats). Somehow, it’s a combination of bird’s eye view and devil’s advocate correlate to business.   To make it is to make a table.  You can google the illustration for a clearer view and understanding, if in any case you haven’t seen it yet.  Under each heading (The S.W.O.T.s), the reporting person will define the existing realities and suggested action point per point.  Top management will discuss them in the group to either agree or disagree.


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